CAFECITO® Ritual Mug™

A New Ritual Is Taking Shape.

Holiday 2026 • First Edition Release

ONE MUG. EVERY COFFEE STORY.

Some objects are designed to hold coffee.

Others are designed to hold a moment.

From pour-over mornings in Seattle…

To café con leche in San Juan…

To cortaditos in Miami…

To the simple cup of coffee waiting beside a laptop before the workday begins.

The CAFECITO® Ritual Mug™ was created to accompany the moments worth slowing down for.

A quiet pause before the day unfolds.

A conversation shared with family.

A favorite book.

A moment of gratitude.

For many people, coffee is more than a beverage.

It is a ritual.


DESIGNED FOR THE RITUAL

420 ml / 14.5 oz capacity

Crafted from premium ceramic stoneware.

Matte black exterior.

Morning Pearl™ glazed interior.

Designed to accompany pour-over coffee, café con leche, cortaditos, tea, and everyday coffee rituals.

Expected to debut during the Holiday Season 2026.


WHY THIS MUG?

The CAFECITO® Ritual Mug™ was not designed to be another coffee mug.

It was designed to become the mug people naturally reach for every morning.

Its generous 420 ml capacity accommodates pour-over coffee, drip coffee, café con leche, cortaditos, tea, and everyday coffee rituals.

Its matte ceramic exterior provides a soft tactile feel, while the Morning Pearl™ interior beautifully showcases the color and character of every beverage.

Some mugs simply hold coffee.

The Ritual Mug™ was designed to hold the moments that surround it.

SIGNATURE HALLMARK

Every CAFECITO® Ritual Mug™ features a subtle hallmark molded into its underside, consisting of the CAFECITO® signature steam icon, seven coffee beans, and the Ritual Star.

A quiet detail intended to be discovered over time.


FIRST EDITION RELEASE

Holiday Season 2026

United States 🇺🇸

Puerto Rico 🇵🇷

The CAFECITO® Ritual Mug™ is anticipated to debut during the Holiday Season of 2026.

Coffee lovers joining the First Edition Release will secure access to introductory pricing before the Ritual Mug™ is anticipated to become broadly available at an MSRP of $49.99.


WHY JOIN THE FIRST EDITION RELEASE?

• Secure access to First Edition introductory pricing

• Acquire the Ritual Mug™ before its anticipated broader public introduction

• Receive priority consideration for future editions and collections

• Explore introductory opportunities for retail, hospitality, and corporate programs

• Be among the first coffee lovers to welcome the Ritual Mug™ into their homes


I’D LIKE TO JOIN AS

COFFEE LOVER

Acquire up to four Ritual Mugs™ under First Edition introductory pricing.


GIFT BUYER

Holiday gifts

Father’s Day

Mother’s Day

Wedding gifts

Housewarming gifts

Coffee enthusiast gifts


RETAIL PARTNER

Retail partners may explore opening quantities beginning at twelve mugs.

Examples include:

Coffee Shops

Bakeries

Bookstores

Hotels

Gift Shops

Museum Stores

Specialty Retailers


CORPORATE HOSPITALITY

Corporate hospitality opportunities begin at twenty-four mugs.

Examples include:

Executive Gifts

Employee Appreciation

Conference Gifts

Client Gifts


FIRST EDITION TRADE PARTNER™

Businesses participating in the First Edition Release within the United States or Puerto Rico may explore larger introductory opportunities beginning at approximately two hundred mugs.

These businesses may independently introduce the Ritual Mug™ into additional markets ahead of CAFECITO®’s anticipated international expansion beginning in 2027.

Participation does not constitute territorial rights, exclusivity, or appointment as an official distributor.


RESERVE YOUR FIRST RITUAL MUG™

Join coffee lovers, retailers, and businesses securing access to the First Edition Release.


FIRST EDITION AVAILABILITY

Holiday Season 2026


LAUNCH TERRITORIES

United States 🇺🇸

Puerto Rico 🇵🇷


ANTICIPATED PUBLIC MSRP

$49.99

International expansion anticipated beginning in 2027.